Build Logs

Built it. Wrote about it.

Long-form teardowns of real systems we shipped — the tools, the wiring, what broke, what we'd do differently. For the weekly dispatch, subscribe to FTL Newsletter.

AI ToolsOperationsStrategyIndustry

They're Spending $500 Billion on AI Infrastructure. Here's What That Means for Your Business.

The biggest infrastructure buildout in tech history is underway. Microsoft, Google, Amazon, and Meta are pouring hundreds of billions into AI data centers. Operators who understand why will be positioned to take advantage. Everyone else will just be surprised.

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AI ToolsClaude CodeBuild LogDeveloper Tools

Codex vs. Claude Code: I Build Production Systems With Both. Here's the Honest Breakdown.

OpenAI's Codex agent and Anthropic's Claude Code are both trying to be your AI coding partner. I've used both to build real production systems. The differences matter more than the benchmarks suggest.

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AI ToolsAutomation

Local LLMs Are Coming. Here's What That Means for Operators.

There's a viral take on r/LocalLLM that local models are 12-24 months from taking over. The developer case is real. The operator case is different — and the move you make this year matters either way.

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AI ToolsAutomationVoice AIAI ReceptionistOperations

What an AI Phone Receptionist Actually Does (In Plain English)

Not a robot voice reading from a script. Not a phone tree that makes people want to hang up. Here's what a real AI receptionist does — and what it means for a business that's tired of missing calls.

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AI ToolsAutomationOperations

Beyond the Chat Box: The Operational Waste of AI "Conversations"

If your AI strategy relies on copying and pasting text into a browser tab, you don't have an automation system. You have an advanced, expensive typewriter. Here's how to build true autonomous infrastructure.

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AI ToolsClaude CodeWeb DevelopmentBuild Log

Build Log: We Let AI Pick Our Tech Stack. Here's What Happened.

We didn't plan the architecture for this build. We just started prompting. Then we had to figure out how to fly the plane.

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AI ToolsAutomation

Six Months Ago Google Changed the AI Game — Most People Still Haven't Noticed

I was a ChatGPT user until Gemini's context window update changed how I thought about what AI could actually do for real business operations.

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AI ToolsAutomation

MCP Servers Explained: How AI Goes From Chatbot to Digital Employee

Most people using AI for business are stuck in copy-paste mode. MCP is what fixes that — here's what it is and why it matters for operators.

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CRMReal EstateAutomation

How to Set Up Close CRM So Leads Stop Falling Through the Cracks

Wholesaling is chaotic by default. Here's the exact Close CRM setup — pipeline structure, smart views, and AI integration — that keeps deals from disappearing.

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Web DevelopmentAI ToolsClaude Code

How I Built a Business Website in a Day — Without an Agency, Without a Website Builder

When I tell people I built a production website in under four hours, they assume I used Wix or Squarespace. I didn't. Here's what I actually did, explained in plain English.

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